Built for the authentic outlaws, the back road riders, and those who don’t flinch when shit gets gangster. Our Live Rugged. Die Ruthless Velcro Patch is a clean start to the Cowboy lifestyle—rugged and original to the core.
Whether you're throwing it on your rodeo vest, everyday carry bag or hat, this patch brings that no-quit vibe. Proudly made for those who carry grit in their hands and dust on their boots.
